P&G’s Oral B 100% Stain Removal Claim Passes Muster With ASA
This article was originally published in The Rose Sheet
Executive Summary
Following a Colgate challenge, the ASA examines a P&G clinical study submitted in support of its claim that Oral B 3D White Luxe Perfection toothpaste “removes up to 100% of surface stains in 3 days.”
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