Revlon Aims “Laser Focus” At Online Channels, Fast-Tracks Innovation
This article was originally published in The Rose Sheet
Executive Summary
Revlon was hit hard in the second quarter by a slowdown in the US mass retail channel, but the firm is making moves to strengthen its e-commerce presence and accelerate its innovation program. "Third quarter is the beginning of the innovation phase," which "is the reason why we feel very good about the balance of the year," CEO Fabian Garcia said.
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