J&J Poses Vogue Hair Care Brand As Consumer Product Business Model
This article was originally published in The Rose Sheet
Executive Summary
J&J's Vogue hair care brand has the “agile, fast, flexible mindset” the firm looks to emulate across its other consumer brands, says CEO Alex Gorsky says at the J.P. Morgan Healthcare Conference. However, that strategy will be a challenge for sun care, where the firm does not want to sacrifice valuable science.
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