Power Toothbrushes Engage Kids, Collect Data With Digital Apps
This article was originally published in The Pink Sheet
Executive Summary
Colgate Smart Electronic Toothbrush E1 is available exclusively on Apple.com and in select Apple stores for $99.95. The product is similar to a device sold in Europe by French firm Kolibree, which also introduced a children’s smart toothbrush featuring augmented reality to encourage brushing.
You may also be interested in...
Dialing Up Toothbrush Smartphone Apps: P&G's 3D Imaging, Colgate's Personalized ‘Sensors’
P&G launches Oral-B iO rechargeable toothbrush priced at between $199-$299 and promoted with a 15-second TV spot. In September, Colgate will introduce Hum by Colgate toothbrush using sensors that can gauge personalized brushing style for more accurate cleaning.
P&G Tech Toothbrush May Foretell OTC Switch Future
The same tools that can direct consumer brushing behavior potentially could be applied to improving or dialing in dosing behavior of consumers self-treating for chronic conditions. The toothbrush connects to a smartphone app using Bluetooth to provide real-time guidance while a person brushes.
P&G Restores Volume Growth In Beauty, Grooming After Pricing Run
Procter & Gamble reports strong consumer spending in the US and Europe after a 3% increase in product pricing over the past year. Dragging on fiscal third-quarter results, sales of SK-II in China fell 30% for the January-March period, while lower incidence of cough and cold impacted Health Care performance.