Lauder's Broader, 'Digital-First' Distribution Paying Off; Q2 Sales Up 17%
This article was originally published in The Rose Sheet
Executive Summary
The beauty giant's second-quarter performance reflects global momentum in specialty retail and online channels and accelerating growth in China in particular. Analysts previously expressed concerns that increased distribution away from department stores could dilute Lauder's prestige positioning, but the firm consistently has defended the shift as essential to its future with younger consumers
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