L'Oreal Vows Consumer Division Excitement; 'Mass Will Be Back,' CEO Says
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal Luxe's 10.5% like-for-like growth in fiscal 2017 substantially overshadowed the 2.2% LFL improvement in the firm's Consumer Products unit. "Maybe in the mass [channel] in the U.S. for the past two or three years, we didn't give consumers enough desire to want to buy beauty," but the company is committed to accelerating innovation and bringing consumers back, CEO Jean-Paul Agon says
You may also be interested in...
L’Oreal Luxe Not Losing Steam In Asia; Consumer Biz Lifts On Garnier Momentum
The French cosmetics giant continues to benefit from Chinese millennials with voracious luxury appetites, posting 14% like-for-like growth in its Luxe division for the fiscal 2019 first quarter. L’Oreal’s Consumer Products business is improving as well, with a return to growth in Western Europe, while North America continues to struggle.
L’Oreal’s Logocos Naturkosmetik Acquisition: A Shot In The Arm For Consumer Division?
L’Oreal aims to expand the German company’s Logona and Sante brands internationally, which could help accelerate growth in its Consumer Products business. Division head Alexis Perakis-Valat says the deal harnesses “one of today’s major beauty ascending trends.”
L’Oreal's New K-Beauty Brand; Dollar Shave Club Making Moves; Mineral Sunscreen Opportunity; More Cosmetics News
Growing Korean beauty brand 3CE will join L’Oreal’s portfolio under a deal announced May 2; Unilever aims to drive new growth in Dollar Shave Club with additions to its executive team, including from Target and Nike. More cosmetics news briefs.