UK Ad Authority Gives Caffeinated Shampoo Maker A Wakeup Call
This article was originally published in The Rose Sheet
Executive Summary
Dr. Kurt Wolff’s study data for Alpecin Caffeine Shampoo is insufficient to support statements about hair-loss reduction, according to the Advertising Standards Authority’s March 28 ruling.
You may also be interested in...
NAD: Firm's Laser Cap Hair-Regrowth Claims Not Supported, Despite FDA Clearance
The Capillus82 Hair Regrowth Laser Cap may be "substantially equivalent" to the manufacturer's Capillus272 Pro device, based on FDA's 510(k) clearance, but NAD says hair-growth clinical findings from that "predicate" device cannot serve to substantiate claims for the untested Capillus82. The case illustrates complexities in the medical device segment, which increasingly is of interest to cosmetics companies.
Hot Chocolate For 'Rapunzel Locks'? UK Ad Watchdog Pounces
The Advertising Standards Authority says Cocoa Locks' hair-growth promises for its hot chocolate mix exceed authorized food health claims registered in the EU. The company’s business may need a major overhaul, down to its brand tagline, “Hair Growth Never Tasted So Good.”
Firm's Discontinued Hair Volume Claims Keep Growing Back; NAD Alerts FTC
New Nordic's seeming refusal to dispense with hair-growth claims in ads for its Hair Volume supplement, despite repeated promises to the National Advertising Division, has resulted in a referral to the Federal Trade Commission.