With TheraFlu PowerPods, GSK Brews Market For OTCs From Coffee Makers
This article was originally published in The Pink Sheet & The Rose Sheet
Executive Summary
GSK takes Theraflu brand from medicine cabinet to kitchen with launch of PowerPods of OTC ingredients delivered through single-serve coffee makers. Introduction of non-coffee pods also is growing, including lemonade, hot ciders, teas and Campbell's Soup pods.