Reckitt Shaking Up Brain Health Market With Neuriva Dietary Supplement And Mobile App Launch In US
Executive Summary
Based on a patented coffee bean extract, the 'clinically proven' Neuriva brain health supplement is being launched by RB onto the US market. The firm has also developed a mobile app to complement the supplement with tailored brain training programs.
You may also be interested in...
Probi Offers New Option In Growing Brain Health Probiotics Market
Swedish probiotics developer Probi has a new offering for dietary supplement manufacturers looking to tap into the fast growing brain health market. The company has also made its first foray into synbiotics with partner Clasado.
‘Clinically Proven’ Claim Leaving RB's Brain Health Supplements In US Class Action Settlement
Settlement in Southern District of Florida federal court includes a consolidated class action complaint against UK firm’s US businesses comprising cases in Florida, New York and California – filed in 2020 over statements the products were “clinically proven” to improve “brain performance” including focus, memory, learning, accuracy, concentration and reasoning.
Digitalization Key To Sustaining COVID-Related Boost To UK Supplements Market
Thanks to coronavirus-related wellness trends, the UK's vitamins and mineral supplementns market is set to be worth $664m by the end of the year, according to Mintel. But to make sure this increased demand is here to stay, consumer health companies need to leverage the power of digital to help consumers establish long-term supplementation habits into the future.