Health And Wellness Market News: FTC Settlement, FDA Alert, UK Ad Reviews
Executive Summary
FTC settles with operators of a bogus cognitive supplement sales ring for $26.2m; FDA warns on unapproved at-home head injury tests; and UK advertising regulator says HiSmile claims fail, P&G Always Discreet claims pass.
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Naturopath Marketing Brain Defense Supplement Anticipates Support For Making TBI Claims
Cover Three Nutritional Brain Defense marketer agrees to pull claims suggesting the supplement beverage can protect against traumatic brain injury after a test the firm on DHA submitted as support contained considerably higher levels of the ingredient than included in the product.
Ad Claims For Tooth Whitening Speed Of Effect Lose Glow For SmileDirect In US, HiSmile In UK
In separate assessments, US industry self-regulation group says SmileDirectClub and UK advertising regulator finds HiSmile didn’t have adequate supporting evidence for claims about speed of teeth whitening.
UK Regulator Wipes Smirk Off Smiles Powder's Fast-Whitening Claims
Smile Powder UK advised to modify website claims suggesting Smirk Tooth Powder could provide whitening benefits "moments" after use, UK Advertising Standards Authority says.