Peeling Back the Onion
Executive SummaryStatistical approaches to looking beneath the surface of the overall market can provide useful insights into the responsiveness of particular products to adjustments in promotional levels. One approach involves examining substantial changes occurring at the level of those physicians exposed to changes in promotion levels for specific products.
You may also be interested in...
REACH and Dr. Fresh, as well as Firefly kids’ toothbrushes and mouth rinses featuring popular comic book and cartoon characters, will join Perrigo’s Ranir division under the $113m cash deal, which is subject to federal bankruptcy court approval but expected to close in the 2020 first quarter.
Subject to the approval of a federal bankruptcy court presiding over High Ridge Brands’ Chapter 11 case, private equity firm Tengram will add a raft of personal cleansing and hair-care brands to its portfolio while bringing back former High Ridge CEO James Daniels to head up the collection’s rejuvenation.