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Health And Wellness Launches: Enviromedica, Garden Of Life, Mineralife, Bimble, Chobani, GT, Chomptown, More

Chobani introduces first line of non-dairy, plant-based yogurts; Mineralife in CBD market with MG Labs brand; Silk dairy-alternative line expands with Oat Yeah milk; Garden of Life extends to keto; Aloha protein powder reformulated; Arthrocen joint supplement in US; Chomptown Cookies from pea protein; GT is Good! on protein bars; Bimble bubbles with CBD; Enviromedica innovates in microbiome; and sweet potato and cayenne-infused date nectars from D'Vash.

Dietary Supplements Commercial

Spanish Consumers Not Swayed By Ads, Preferring Trusted OTC Remedies

Consumers in Spain tend to choose medicines they have used previously when tackling the symptoms of cold and flu, a survey shows. Interestingly, less than 2% of Spaniards claim to be influenced by TV advertising when selecting an OTC brand.
Spain Market Intelligence

Cognitive Conditions Fueling Demand For Dietary Ingredient Breakthroughs

Rising rates of Alzheimer’s disease and other cognitive conditions fuel demand for brain health supplements among consumers, with more than a third of US consumers saying they would be “very likely” to take them for memory, according to research firm Natural Marketing Institute.

Dietary Supplements Market Intelligence

Beauty Supplements Draw Young Adults, Disease Prevention Attracts All Ages

Most US women ages 18-34 who take a supplement do so for beauty benefits, finds Mintel in a survey. Natural Marketing Institute says with science increasing understanding of nutrients, firms should offer supplements that address symptoms of common conditions consumers are treating with drugs.

Dietary Supplements Market Intelligence

Supermarkets Should Put Consumer Welfare Before Profits, Suggests Academic Study

A recent academic research article examining consumer healthcare shopping habits argues that, as more non-prescription medicines become available outside pharmacy, mass market retailers such as supermarkets could do more to build consumer trust.
Health Market Intelligence

An Expert’s Guide To Switching In Germany, Part 2: Improving The Reclassification Process

In Part 2 of this exclusive interview, Elmar Kroth, scientific director of the German Medicines Manufacturers´ Association, the BAH, tells HBW Insight what the association is doing to improve the prescription-to-OTC switch process in Germany. 
Market Intelligence Prescription To Otc Switch
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