Drunk Elephant is on track to record more than $100m in fiscal 2019 sales, reflecting compound annual growth north of 120% over the 2016-2019 period. Shiseido is drawn to the prestige brand’s digital savvy and popularity with younger consumers, in part due to its emphasis on “clean” skin care.

Kourtney of the “Keeping Up With” clan has partnered with Hora Skincare to launch Hyaluronic Halo + CBD Serum. Announced 6 September, the $50 product will be available exclusively through Kardashian’s Poosh lifestyle platform.

Coty purchased a 60% stake in Younique in early 2017, touting the startup as “one of the most engaging and fastest-growing e-commerce companies in beauty.” However, growth in the social-selling business has slowed over the past year and “presenter” levels have declined despite enhancements to Younique’s compensation program, making it an not-so-surprising discard in Coty’s simplification effort.

Founded in 2010 as a natural deodorant brand, Schmidt’s is extending its “plant-powered” formulation expertise to home care with the launch of Cleaning Vinegar Multi-Surface Spray and Concentrated Laundry Detergent.

Essential oils no longer on list of products slated for EU tariff increases effective 18 October, a win for US fragrance industry facing uncertainty in tumultuous global trade climate. Fragrancy industry, like dietary supplement manufacturers, still face higher tariffs on imports from China as next round of hikes is scheduled to start 15 October.

Procter & Gamble has entered a new growth phase that leadership says validates its portfolio rationalization choices. The firm’s Beauty business, lighter by more than 40 brands that went to Coty in October 2016, achieved 4% organic growth in fiscal 2019. CEO David Taylor offered perspective on this "disrupted" P&G at the Barclays Global Consumer Staples Conference.

Over the fiscal 2019 first half, “we've continued to expand our market share across most categories, increased our brand awareness, delivered double-digit growth in active loyalty members, increased traffic and delivered double-digit growth in almost every key merchandise category,” said Ulta CEO Mary Dillon 29 August. However, worsening makeup trends have induced the firm to reset full-year targets.