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Marketing (Health)

Set Alert for Marketing {Health}

ASA Clears RB Of Misleading UK Consumers In Two Nurofen Ads

The UK's Advertising Standards Authority has cleared Reckitt Benckiser of misleading British consumers with two advertisements for its Nurofen brand of analgesics.
Health OTC Drugs Ad Complaints

Product Launches

Set Alert for Launches {Health}

Latest From Health & Launches

Health Marketing Round-Up: January 2019

New OTC products and marketing campaigns in Germany, Australia and the UK.
Health OTC Drugs

Health And Wellness Product Weekly Trademark Review Jan. 8, 2019

Trademarks registered and published for opposition with UDPTO in Class 3 – cosmetics and cleaning Preps, and Class 5 –pharmaceuticals. Marks for vitamin, mineral and supplement products also are registered or published for opposition in both Class 3 and Class 5.

Dietary Supplements OTC Drugs

Starpharma’s Innovative VivaGel Condom Ready For Launch in Japan

Starpharma has received approval for its innovative VivaGel condom in Japan, which will be launched in the first half of 2019 by Okamoto Industries. 
OTC Devices Launches
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Advertising Campaigns

Set Alert for Ad Campaigns {Health}

Latest From Health & Ad Campaigns

Gender Stereotypes in Ads Face Falling Foul Of New UK Regulations

Consumer health firms advertising in the UK - whether on television, online or through social media - will from June face tighter regulation aimed at protecting consumers from harmful gender stereotypes.

Ad Complaints United Kingdom

NiQuitin 'New Year, New You' Campaign Returns With Real-Life Quitter Testimonial

Perrigo's 'New Year, New You' UK campaign for its smoking cessation brand NiQuitin returns in 2019 with a new 'real life quitter' television spot. 
Health OTC Drugs
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Advertising Enforcement

Set Alert for Ad Complaints {Health}

Latest From Health & Ad Complaints

Oral-B Enamel Repair Claim Has Second Brush With UK Advertising Authority

UK Advertising Standards Authority says despite P&G’s modification of a claim in TV ads for Oral B Gum and Enamel Repair toothpaste, visuals in the ad combined with claims suggest the product can repair enamel.

Regulation Commercial

UK Nexium Ad Rapped For Downplaying Treatment For Persistent Heartburn

Pfizer’s TV ad for Nexium Control short-term heartburn treatment implied consumers with persistent heartburn need not seek professional medical advice, UK Advertising Standards Authority says. Pfizer argued that information in the ad was in line with MHRA's approval for the drug’s indications and packaging warned consumers not to use more than 14 days.

International United Kingdom

Bayer Slapped With Weighty Fine For Misleading Consumers in Hungary

Advertisements for Bayer's Berocca brand in Hungary were found to be misleading by the national competition watchdog, resulting in a considerable fine for the German group.
Ad Complaints Hungary
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