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Marketing (Health)

Set Alert for Marketing {Health}

Gimme Some Skin: New German Dermatology Products From Engelhard, Medice, Sandoz And Stada

New OTC dermatology products on the German market, including line extensions from Englehard, Medice and Stada and a 0.5% hydrocortisone cream from Sandoz.
Health OTC Drugs Launches

Product Launches

Set Alert for Launches {Health}

Latest From Health & Launches

Health And Wellness Products Trademark Review 15 October, 2019

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.


OTC Drugs Dietary Supplements

Health And Wellness Launches: Vicks Children's, GNC4U, Stance Pre-workout, Lumiday For Women, More

Stance launches Merk pre-workout supplement; Brio offers hemp oils with assurance; vegan omegas from Emerald Health; Anlit has long-life probiotic bites; Nutrawise launches liquid collagen; Natural Recovery Greens powdered CBD drinks; aloe vera immunity drink from LR; Vicks rolls out three-product lineup for children free of artificial dyes and flavors; GNC launches customized subscription vitamin program; and Lumiday supplements by women for women.

Dietary Supplements OTC Drugs

Health And Wellness Products Trademark Review 1 October, 2019

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.

Trademarks OTC Drugs
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Advertising Campaigns

Set Alert for Ad Campaigns {Health}

Latest From Health & Ad Campaigns

GSK ‘Goes Hard’ In The UK With $5m Beechams Campaign

GSK hopes new $5m brand revitalization campaign will put its flagship Beechams cold and flu brand at the front of UK consumers' minds this winter.
Health OTC Drugs

Boiron Warned Over Use Of Social Media Influencer In French Ad

Using a social media influencer to promote its pro-homeopathy campaign in France without clearly indicating the post was a paid ad has landed Boiron in hot water with local regulators. 
Ad Complaints France

Bayer's Aleve 'Proven Better' Than Tylenol Claims Fail In J&J Challenge At NAD

Bayer appeals to National Advertising Review Board over NAD’s finding the firm didn't support claims its Aleve OTC provides superior pain-relief to J&J’s Tylenol. It says NAD misunderstands scientific data and it will argue pain studies it submitted were methodologically sound and pain-relief statements were not overly broad.
OTC Drugs Ad Complaints
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Advertising Enforcement

Set Alert for Ad Complaints {Health}

Latest From Health & Ad Complaints

Boiron Warned Over Use Of Social Media Influencer In French Ad

Using a social media influencer to promote its pro-homeopathy campaign in France without clearly indicating the post was a paid ad has landed Boiron in hot water with local regulators. 
Ad Complaints France

Bayer's Aleve 'Proven Better' Than Tylenol Claims Fail In J&J Challenge At NAD

Bayer appeals to National Advertising Review Board over NAD’s finding the firm didn't support claims its Aleve OTC provides superior pain-relief to J&J’s Tylenol. It says NAD misunderstands scientific data and it will argue pain studies it submitted were methodologically sound and pain-relief statements were not overly broad.
OTC Drugs Ad Complaints

L’Oreal UK Airs '5-Star' Kids Sunscreen Ads With '3-Star' Products On Shelves

ASA says TV and radio ads for Ambre Solair Kids Sensitive Advanced sunscreens aired by Loreal Ltd. business implied that all of the brand's products on shelves met a 5-star rating system administered by Boots drug store chain and widely used in UK.

OTC Drugs Ad Complaints
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