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Marketing (Health)

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Amazon Expands Consumer Health With Advantage Of Cutting Prices

E-commerce giant expands consumer health footprint in past six months with launches of generic OTC drug product lines at prices in some cases significantly undercutting competitors.  Primary Health and SoundHealth OTC drugs range from a few dollars less to about half the cost of brand name equivalents.
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Product Launches

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Latest From Health & Launches

Amazon's Consumer Health Expansion Comes With Prices Sliced

E-commerce giant expands consumer health footprint in past six months with launches of generic OTC drug product lines at prices in some cases significantly undercutting competitors.  Primary Health and SoundHealth OTC drugs range from a few dollars less to about half the cost of brand name equivalents.

Advertising, Marketing & Sales Pricing Strategies

VapoCool Adds Menthol To P&G's DayQuil, NyQuil Cough/Cold Remedies

Liquid and caplet DayQuil and NyQuil Severe with VapoCool, also offered in cold/flu formulations, are on retailer shelves ready for the cold season. P&G also increases amount of menthol in its Vicks Severe Medicated Drops sore throat lozenges to mark 125th anniversary Vicks line introduction.

Respiratory Launches

Sanofi extends Mucosolvan

“A single solution against cough” is the tagline for Sanofi’s latest addition to its Mucosolvan line of cough medicines in Germany, Mucosolvan Phyto Complete.

Launches Health
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Advertising Campaigns

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Latest From Health & Ad Campaigns

NiQuitin 'New Year, New You' Campaign Returns With Real-Life Quitter Testimonial

Perrigo's 'New Year, New You' UK campaign for its smoking cessation brand NiQuitin returns in 2019 with a new 'real life quitter' television spot. 
Health OTC Drugs
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Advertising Enforcement

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