Marketing (Health)
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Product Launches
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Latest From Health & Launches
Health And Wellness Weekly Trademarks Review: 30 May
Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.
Health And Wellness Weekly Trademarks Review: 23 May
Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.
Health And Wellness Weekly Trademarks Review: 16 May
Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.
Advertising Campaigns
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Latest From Health & Ad Campaigns
Prestige Consumer Stays In Motion In Goody’s Ad Campaign, Gets Moving In Dramamine Sweepstakes
“Get To Good” campaign features “characters who embody the Goody’s consumer, leading active lives and refusing to be slowed down by pain,” while Dramamine’s “Ditch the Drama Sweepstakes” offers “dream vacation anywhere in the world” and introduces “Drama Llama” as “spokescharacter.”
Ireland’s Scope Healthcare Steps Into UK Cosmetics Category With Optase Range
Bright Eyes is the first product in Scope Healthcare's new Optase Life range – a beauty extension to the firm’s existing Optase line of OTC products for eye conditions such as dry eyes, blepharitis and meibomian gland dysfunction.
OTC Marketing Awards 2023 Open For Entries
Consumer healthcare innovation will take center stage at the OTC Marketing Awards 2023, which is now open for entries until 1 September.
Advertising Enforcement
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Latest From Health & Ad Complaints
FTC Reminds Advertisers Large And Small: Substantiate Health Claims Or Face Civil Penalties
Agency sends flares across wide field of advertisers illuminating the need for marketers to substantiate health claims. Reminder made brighter noting penalties of up to $50,120 per violation.
Does FTC Health Ads Guide Read Like Rulemaking, Ignore Court Decisions On Requiring RCTs?
“I'm not sure they shouldn’t have done a notice of proposed rulemaking,” says attorney Claudia Lewis. From previous guidance, “the FTC has taken it a step in the different direction that you need robust scientific evidence, in their mind robust scientific evidence means clinical data.”
US FTC Collects First ‘Review Hijacking’ Bounty Against Nestle’s Bountiful Supplement Business
FTC proposes order to settle administrative complaint requiring Bountiful Company to pay $600,000 monetary relief for consumers. Order prohibits the Nestle business from using “variation” relationships in e-commerce ads, when positive reviews posted for one product may be confused with a different but similar product.
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