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Marketing (Health)

Set Alert for Marketing {Health}

Gimme Some Skin: New German Dermatology Products From Engelhard, Medice, Sandoz And Stada

New OTC dermatology products on the German market, including line extensions from Englehard, Medice and Stada and a 0.5% hydrocortisone cream from Sandoz.

Health OTC Drugs Launches

Product Launches

Set Alert for Launches {Health}

Latest From Health & Launches

Health And Wellness Trademark Review 24 March, 2020

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.

Trademarks OTC Drugs

Dermatonics Kicking Open The UK’s Foot-Care Category

HBW Insight speaks to Dermatonics director Greg Ansell about how his company is using naturals and female-friendly packaging to break open the UK's crowded OTC foot-care category. 

Health OTC Drugs

John Smith Recognized For His Outstanding Contribution To The OTC Industry

PAGB chief executive John Smith was honored at the OTC Marketing Awards 2020 for the outstanding contribution he has made to the consumer healthcare industry.

Leadership OTC Drugs
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Advertising Campaigns

Set Alert for Ad Campaigns {Health}

Latest From Health & Ad Campaigns

Sanofi Tapping AI To Help Consumers Manage IBS

Sanofi is utilizing AI technology to help UK consumers to better manage their IBS and digestive symptoms. 

Artificial Intelligence Digital Health

John Smith Recognized For His Outstanding Contribution To The OTC Industry

PAGB chief executive John Smith was honored at the OTC Marketing Awards 2020 for the outstanding contribution he has made to the consumer healthcare industry.

Leadership OTC Drugs

Perrigo Crowned Company of the Year and Pfizer’s Viagra Is Best Brand At OTC Marketing Awards 2020

Perrigo was the night's biggest winner at the OTC Marketing Awards 2020, with Teva and The Mentholatum Company also among the firms recognized for outstanding consumer healthcare campaigns.

Ad Campaigns Launches
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Advertising Enforcement

Set Alert for Ad Complaints {Health}

Latest From Health & Ad Complaints

UK Industry Welcomes Coronavirus Responsible Advertising Guidelines

UK industry association, PAGB, welcomes a clarification from the country's advertising standards authority on how consumer healthcare products should be advertised during the Covid-19 pandemic.

Health OTC Drugs

OTC Device Claims Regulation: FTC Targets Quell On Pain Relief, FDA Warns Zona Plus On BP

An FTC member doubts NeuroMetrix crossed all FDA regulatory lines in advertising for Quell wearable pain relief technology that attorneys alleged. FDA warning letter says Zona Health executives said they “would ‘remain in all regulatory guidelines’" when the agency in 2018 explained claims violations.

OTC Devices Enforcement

OTC Incontinence Device Ad Claims Sunk In UK, But US Label Claims Have FDA OK

UK ASA upholds complaints that questioned claims made in 2018 TV ads that Innovo was clinically proven to strengthen the pelvic floor and treat bladder weakness. In the US, however, claims Atlantic Therapeutics will use to promote OTC sales of Innovo were approved by FDA.

OTC Devices Ad Complaints
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