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Marketing (Health)

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Product Launches

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Latest From Health & Launches

No Pandemic Hangover Expected For Health, Beauty Launches At Independent Pharmacies

Wellness products accounted for the highest number of launches among health, wellness and beauty products at independent pharmacies in 2020. But the overall number slumped 21.1% due to the pandemic, according to Hamacher Resource Group’s report on a product rating system.

Market Intelligence Launches

Health And Wellness Trademark Review 6 April, 2021

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.

Dietary Supplements OTC Drugs

P&G’s Olay Launches New Body-Care Collections; HeelAid With CBD; Product News In Brief

Mommy’s Bliss will be introducing 16 new products in 2021 for baby and kids with a focus on sleep, immunity support, digestive health, and occasional cough remedies. More product innovation news across the health, beauty and wellness sectors.

Launches Advertising, Marketing & Sales
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Advertising Campaigns

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Latest From Health & Ad Campaigns

Thornton & Ross Scores A Goal For Diversity With UK Covonia Soccer Partnership

Thornton & Ross replaces the usual sponsorship design for a local soccer team's training kit with the message 'Diversity, Inclusion, Respect' during an English Football League Championship match between Huddersfield Town and Stoke City. 

United Kingdom Health

Colgate Launches Target Gum Health, ‘Oral Beauty’

Colgate Renewal toothpaste reverses early gum damage and is available in whiten, fortify enamel and sensitivity varieties. CO. by Colgate seven-product line incorporates lessons from skin care to offer “oral beauty."

OTC Drugs Commercial

OTC Marketing Awards 2021– New Date, New Deadline, New Category

The OTC Marketing Awards 2021 will now take place on 1 December, with entries invited from activity in 2020 and 2021. A special award – Best COVID-19 initiative by an OTC Company – will also recognize the efforts made by the British consumer healthcare industry during the COVID-19 pandemic.

OTC Drugs Ad Campaigns
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Advertising Enforcement

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Latest From Health & Ad Complaints

FTC Familiar With Direct Seller’s COVID-19 Claims Questioned By US Industry Self-Regulation Group

Direct Selling Self-Regulatory Council say after UWell Life didn’t respond to its requests to substantiate ad claims made online for Primocyn brand topicals, the council submitted to its concerns to the FTC.

Enforcement Ad Complaints

Colgate Insists Optic White Toothpaste ‘Removes 10 Years Of Yellow Stains,’ Will Appeal NAD Finding

The National Advertising Division agreed with challenger P&G that Colgate’s evidence for Optic White Renewal Toothpaste was problematic, making its yellow stains claim potentially misleading as to the results consumers can reasonably expect.

United States Advertising, Marketing & Sales

In GSK Challenge Of Salonpas Claims, NAD Embarks On Review Of Unchartered Argument

Hisamitsu America’s severity of pain claims for Salonpas challenged by GSK are more nuanced than what label indications support, but touting its regulatory approval doesn’t convey a message that other products aren’t subject to as rigorous pre-market evaluations.

Ad Complaints OTC Drugs
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