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Marketing (Health)

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Product Launches

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Latest From Health & Launches

Health And Wellness Weekly Trademark Review 30 November, 2021

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.

Dietary Supplements OTC Drugs

Bayer Crowned Company Of The Year At OTC Marketing Awards 2021

Winners across 19 categories were announced at the OTC Marketing Awards on 1 December, with Bayer securing top honors as OTC Company of the Year.

Innovation Launches

Groomed For Sustainable Growth, P&G Positions Shaving Brands To Provide Marketplace Edge

In first presentation at P&G’s helm, Jon Moeller says firm was groomed under his predecessor to grow revenues and income by developing line extensions for daily-use products offered at premium prices and by simplifying its operations for efficiency from executive suites to local distribution channels.

Business Strategies Executive Changes
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Advertising Campaigns

Set Alert for Ad Campaigns {Health}

Latest From Health & Ad Campaigns

Bayer Celebrates Rennie’s 90th Birthday With ‘Flirty’ UK Digital Marketing Campaign

Bayer Consumer Health celebrates heartburn brand Rennie's 90th birthday in the UK with a digital marketing campaign, including a competition for consumers to win a night out at a top British restaurant.

United Kingdom Health

Bayer Crowned Company Of The Year At OTC Marketing Awards 2021

Winners across 19 categories were announced at the OTC Marketing Awards on 1 December, with Bayer securing top honors as OTC Company of the Year.

Innovation Launches

Supra Relaunches Drapolene 4-In-1 Antiseptic Cream In The UK

Supra has revitalized the Drapolene range of 4-in-1 antiseptic creams in the UK, supported by a new website, social media marketing and pharmacist training and support. 

United Kingdom Health
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Advertising Enforcement

Set Alert for Ad Complaints {Health}

Latest From Health & Ad Complaints

Latest Test Of US FTC’s Standard Of RCTs For Health Claims: Saline Nasal Spray And COVID-19

Xlear founder Nate Jones says FTC doesn’t argue that results and other information in research linked in social media posts, its website and a press release are false, but wants to prohibit providing information to consumers on research about preventing and treating COVID-19.

Coronavirus COVID-19 Ad Complaints

NAD Simplifies, Lowers Fees For Disclosure Challenges In SWIFT Ad Claim Reviews

National Advertising Division streamlined the process for submitting SWIFT challenges about disclosure claims and lowered the filing fee for the challenges. Growing use of testimonials, “influencer” marketing prompted change.

Ad Complaints Commercial

FTC ‘Dark Patterns' Enforcement Policy Darkens Public Input On Rule, Commissioner Wilson Argues

Wilson’s dissenting statement isn’t first time she's disagreed with Democrat majority on the five-seat commission after four years of a Republican majority. Her statement made clear her argument the commission has over-stepped its authorities more than once.

E-Commerce Enforcement
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