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Marketing (Health)

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Product Launches

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Latest From Health & Launches

Health And Wellness Trademark Review 8 September, 2020

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.

Trademarks Dietary Supplements

Health And Wellness Trademark Review 1 September, 2020

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.

OTC Drugs Dietary Supplements

Amazon Launches ‘Luxury Stores,’ Crest Reinvents Teeth Whitening, Monat Wellness; News In Brief

Brands starting with Oscar de la Renta are curating and customizing their own Amazon storerooms with the e-commerce giant’s new luxury products platform. More news in brief.

Commercial Launches
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Advertising Campaigns

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Latest From Health & Ad Campaigns

RB Has Repositioned Durex For The COVID Generation

In a series of striking interventions, Reckitt Benckiser has transformed its flagship condoms and lubricants brand Durex for a new generation shaped by the COVID-19 pandemic. 

Health OTC Drugs

GSK Targets UK LGBTQ+ Community With Sensodyne And Voltarol

GSK Consumer Healthcare is increasing the "positive diversity and representation of LGBTQ+ people" in a series of new marketing campaigns for Sensodyne and Voltarol in the UK. 

Health OTC Drugs

Prestige Consumer’s Diverse Lineup Buoys Results As Pandemic Causes Slumps In Some Categories

Prestige Consumer Healthcare says pandemic-caused sales slump for many of its OTC drug products was offset somewhat by strong sales of brands including Dentek, Monistat and Summer’s Eve, which were boosted by targeted advertising and promotions.

OTC Drugs Coronavirus COVID-19
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Advertising Enforcement

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Latest From Health & Ad Complaints

On Appeal To Advertising Experts, P&G Gets Nod For ‘#1’ Claim With Brand Qualifier On Oral-B Picks

National Advertising Review Board says P&G’s #1” claim in a shield-shaped logo on Oral-B Precision Clean Interdental Picks package fronts “is adequately connected to the explanatory information," which states “from the makers of the #1 dentist recommended floss brand.”

Commercial OTC Devices

VGH Solutions Feels Pain In US Review For Basing OTC Device Ad Claims On Canada’s Approval

NAD advises VGH Solutions to pull pain relief claims and statements that am OTC device with FDA 510(k) clearance treats conditions including neuropathy. The firm offered studies and a Health Canada statement listing indications for the device to support claims not part of the US approved indication.

OTC Devices Enforcement

NAD Offers Complex And Fast Tracks: Not All Advertising Claim Reviews Are Alike

NAD will assign three attorneys at the beginning of each Complex Track review instead of one, director Laura Brett said in a recent interview. The industry self-regulation group also recently launched its Fast-Track program for more simple ad claim challenges that rarely have been made.

Ad Complaints Commercial
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