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Marketing (Health)

Set Alert for Marketing {Health}

Gimme Some Skin: New German Dermatology Products From Engelhard, Medice, Sandoz And Stada

New OTC dermatology products on the German market, including line extensions from Englehard, Medice and Stada and a 0.5% hydrocortisone cream from Sandoz.
Health OTC Drugs Launches

Product Launches

Set Alert for Launches {Health}

Latest From Health & Launches

Health And Wellness Trademark Review 3 December, 2019

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.

Trademarks OTC Drugs

Perrigo Returns To 'Model' For Success, Expects Surprises From 2020 Launches

Perrigo "walked away a little bit" from "a model that worked beautifully," says CEO Murray Kessler at investor conference, "In essence, all we've done over the last year is to put back in place the model that worked so well."

OTC Drugs Launches

GSK Launches OTC Fluticasone In Japan Following Switch

GSK has launched Flunase in Japan following the switch of fluticasone propionate. JSMI’s Toshi Tominaga gives his assessment of the product’s prospects as an OTC drug.

Japan Prescription To Otc Switch
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Advertising Campaigns

Set Alert for Ad Campaigns {Health}

Latest From Health & Ad Campaigns

Don’t Miss Your Chance To Win A Prestigious OTC Marketing Award

The 25th Annual OTC Marketing Awards entry deadline is fast approaching. Don’t miss this opportunity to spotlight your recent smash launch or gain the recognition your latest campaign deserves.

Ad Campaigns Launches

Spain's Kern Pharma Combats Dry Mouth With Salifresh Launch

Spanish consumers suffering from dry mouth have a new option to turn to with the launch of Kern Pharma's Salifresh.
Spain Launches

Winners In CHPA’s First OTC Marketing Awards Include Perrigo, J&J, GSK

CHPA awarded five grand prize winners from more than 40 consumer health companies entered in its first US OTC Marketing Awards. Perrigo won for “Best OTC Corporate Social Responsibility Campaign” and a J&J Tylenol campaign honoring caregivers was named “Best OTC Digital Campaign.”
OTC Drugs Dietary Supplements
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Advertising Enforcement

Set Alert for Ad Complaints {Health}

Latest From Health & Ad Complaints

ASA Rap Leaves 'Alcohol Flush' Patch Manufacturer Red-Faced

Redee Solutions feels the heat from the UK advertising authority due to "irresponsible" and misleading marketing for its 'alcohol flush' trans-dermal patch.
Health OTC Drugs

Boiron Warned Over Use Of Social Media Influencer In French Ad

Using a social media influencer to promote its pro-homeopathy campaign in France without clearly indicating the post was a paid ad has landed Boiron in hot water with local regulators. 
Ad Complaints France

Bayer's Aleve 'Proven Better' Than Tylenol Claims Fail In J&J Challenge At NAD

Bayer appeals to National Advertising Review Board over NAD’s finding the firm didn't support claims its Aleve OTC provides superior pain-relief to J&J’s Tylenol. It says NAD misunderstands scientific data and it will argue pain studies it submitted were methodologically sound and pain-relief statements were not overly broad.
OTC Drugs Ad Complaints
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