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Marketing (Health)

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Product Launches

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Latest From Health & Launches

Atlas Biomed Unlocking Japan’s OTC Market With Direct-To-Consumer DNA And Microbiome Tests

Can Atlas Biomed unlock Japan's self-care market with its direct-to-consumer DNA and microbiome tests? HBW Insight catches up with the company's co-founder and CEO to discuss this and also how Atlas has been driving its European expansion plans despite coronavirus. 

Japan Europe

J&J Leverages Power Of Digital Personalization With Nicorette UK Extension

Johnson & Johnson believes personalization via digital holds the key to smoking cessation success as it launches in the UK its app-supported Nicorette QuickMist SmartTrack product.

United Kingdom Health

Health And Wellness Trademark Review 24 November, 2020

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.

Trademarks OTC Drugs
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Advertising Campaigns

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Latest From Health & Ad Campaigns

New Date For The OTC Marketing Awards 2021

The OTC Marketing Awards – the biggest night of the year for the British consumer healthcare industry – will now take place in Summer 2021 after careful consideration. There is also a new entry deadline.

OTC Drugs Innovation

Stada UK Partners With Diabetes Charity To Promote Foot Health

Diabetes-related foot amputations are on the rise in the UK. Stada through its UK subsidiary Thornton & Ross is partnering with Diabetes UK to promote foot health and the benefits of using its leading OTC foot-care brand, Flexitol. 

Health OTC Drugs

‘Swipe Right’ For Rennie – Bayer Partners With Tinder For UK Marketing Campaign

Bayer Consumer Care matches Rennie with popular dating app Tinder in the UK for an innovative new digital marketing campaign, which uses "branded profile cards" to drive engagement with the firm's flagship heartburn brand. 

Health OTC Drugs
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Advertising Enforcement

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Latest From Health & Ad Complaints

NAD Issues Latest Decision In Fungal Nail Brands’ Claims Feud

Three years ago, the Kerasal fungal nail brand brought a challenge to the National Advertising Division that decimated claims for competing Fungi-Nail products and got federal agencies involved. The shoe is now on the other foot, as the NAD agrees with Fungi-Nail that a slew of Kerasal claims should be discontinued.

United States Advertising, Marketing & Sales

US COVID-19 Fraud: Avenova Eyelid, Eyelash Cleanser Spray Latest Target Of FDA, FTC Warning

Federal agencies submitted joint warning to NovaBay after reviewing its website and social media pages for its Avenova (hypochlorous acid 0.01%) spray solution.

Coronavirus COVID-19 Enforcement

Industry Self-Regulation Group’s Knowledge Of Drug Types Questioned By US Homeopathic Firm

Avadim Health argues National Advertising Division expects substantiation for its homeopathic topical claims at the same level FDA requires for NDAs. NAD also said although FTC’s competent, reliable scientific evidence standard is “flexible” to some degree, pain claims are held to a more rigid standard.

OTC Drugs Commercial
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