Marketing (Health)
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Product Launches
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Latest From Health & Launches
OTC Marketing Awards 2022 Open For Entries
The Oscars of the OTC industry returns for its 27th year, inviting entries from UK consumer health players across 15 categories. This year sees the introduction of a new award to recognize environmentally-friendly OTC innovation.
Homeopathic Firm Rebrands As Hyland’s Naturals With Shift To Focus On Supplement Market
Hyland’s Naturals focused for nearly 120 years on providing consumer health products in the pediatric and general wellness categories and is expanding into the women’s health and pet categories. Also will launch more than 20 natural wellness products over the next year.
UK Marketing Round-Up: Launches From Healthspan, Lanes, A Vogel And Dermal
Healthspan adds New Zealand blackcurrant supplement to Elite range; Lanes Health brings Nordic iron supplement to UK, A Vogel offers British consumers an eco-friendly eye dropper version of Pollinosan; and Dermal Laboratories launches Doublebase Once.
Advertising Campaigns
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Latest From Health & Ad Campaigns
OTC Marketing Awards 2022 Open For Entries
The Oscars of the OTC industry returns for its 27th year, inviting entries from UK consumer health players across 15 categories. This year sees the introduction of a new award to recognize environmentally-friendly OTC innovation.
Homeopathic Firm Rebrands As Hyland’s Naturals With Shift To Focus On Supplement Market
Hyland’s Naturals focused for nearly 120 years on providing consumer health products in the pediatric and general wellness categories and is expanding into the women’s health and pet categories. Also will launch more than 20 natural wellness products over the next year.
UK Marketing Round-Up: Launches From Healthspan, Lanes, A Vogel And Dermal
Healthspan adds New Zealand blackcurrant supplement to Elite range; Lanes Health brings Nordic iron supplement to UK, A Vogel offers British consumers an eco-friendly eye dropper version of Pollinosan; and Dermal Laboratories launches Doublebase Once.
Advertising Enforcement
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Latest From Health & Ad Complaints
As US FDA’s Principal Deputy Commissioner, Woodcock Focusing On Food Issues
Commissioner Robert Califf wants Janet Woodcock to improve food operations and processes, but lawmakers question whether she is the best overseer for the area.
More Imports Of Counterfeit OTC COVID-19 Tests Reaching US
Counterfeit versions of diagnostics from ACON Laboratories and iHealth are being illegally imported and sold in US. Alert also tells consumers how to spot counterfeit tests.
US Omega-3 Supplement Firm Changes Claims On Amarin Challenge, But Not Label Or Company Name
National Advertising Division, in rare review of an Rx drug firm’s challenge of supplement ad claims, reported Innovix Pharma pulled health claims for OmegaVia brand supplements challenged by Amarin. Innovix prevailed in defending its labeling as accurate and its name as not false advertising.
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