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Marketing (Health)

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Product Launches

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Latest From Health & Launches

Health And Wellness Weekly Trademark Review 15 June, 2021

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.

Dietary Supplements OTC Drugs

J&J Sees ‘Enormous’ Potential In Personalized And Digitally-Supported Self-Care

J&J's senior director of medical affairs, EAME, Mark Watt, makes the case for the untapped potential of personalization through apps such as the company's Nicorette QuickMist SmartTrack product in this exclusive interview with HBW Insight. 

International Health

EU Business Round-Up: Probi Signs Oriflame Deal, Holland & Barrett Heads To China, Enzymatica Launches On Amazon

The latest European health & wellness business news: Probi partners with Swedish beauty firm Oriflame for probiotic launch; retailer Holland & Barrett enters the Chinese market with Alibaba's Tmall; and Enzymatica sees ColdZyme growth potential on Amazon.

Europe Health
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Advertising Campaigns

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Latest From Health & Ad Campaigns

With Spring's Arrival, OTC Allergy Ad Campaigns Bloom In US For Claritin, Flonase

Bayer launches multi-year campaign “Outsideologist Project” for Claritin to offer parents fun ways to get their children outside. GSK’s “Change the Game” campaign for Flonase as official allergy relief partner of MLB has new spokesman.

Ad Campaigns OTC Drugs

Reckitt UK Launches 'Living And Breathing' Hay Fever Campaign For Optrex

Reckitt launches strking and adaptable summer UK marketing campaign for hay fever remedy Optrex Actimist spray.

United Kingdom Health

Podcast: All You Need To Know About Entering The OTC Marketing Awards 2021

Thinking about entering the OTC Marketing Awards 2021? This podcast covers all you need to know about key dates and deadlines, the various award categories and also offers helpful tips for putting together an entry which will impress the judges.

Innovation Ad Campaigns
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Advertising Enforcement

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Latest From Health & Ad Complaints

UK Vibrating Device Marketer Unshaken By Regulatory Action Against COVID-19 Claims

Psychologist Anthony Grant operates “Resonator.UK” and sells a device that vibrates on the 30kHz frequency at 30,000 times a second. Claims including “the only safe way to destroy a virus is to shake it to pieces” challenged by MHRA and consumers.

Ad Complaints OTC Devices

Colgate Slams Industry Self-Regulation Review But Agrees To Pull Optic White Stain Removal Claim

BBB National Programs’ appeals panel decision “includes factual and substantive inaccuracies, is not in accordance with NARB procedures, and misstates Colgate’s positions and arguments,” Colgate says. Panel upheld findings agreeing with P&G’s challenge of “removes 10 years of yellow stains” claim.

Ad Complaints Commercial

P&G Short-Changes Crest Whitening Emulsions Claims With Comparison To Its Lower-Priced Brand

On Smile Direct's challenge, National Advertising Division says claims “better,” “100% whiter” and “whitens better” were made with disclosures too vague to indicate P&G's comparison was to its ARC Teeth Whitening Pen.

Ad Complaints OTC Drugs
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