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Digital Health

Set Alert for Digital Health

First EUA In US For OTC Test To Detect COVID-19, Flu, RSV Granted To Labcorp

Agency issued an emergency use authorization to Labcorp for its OTC that detects COVID-19, flu and respiratory syncytial virus.

Coronavirus COVID-19 FDA

OTC Marketing Awards 2022 Open For Entries

The Oscars of the OTC industry returns for its 27th year, inviting entries from UK consumer health players across 15 categories. This year sees the introduction of a new award to recognize environmentally-friendly OTC innovation.

Innovation Launches

'Tectonic' Shifts In Germany’s OTC Market Require Smart Sales Strategies

Data from Sempora Consulting shows Germany's OTC market is still struggling to return to pre-pandemic growth levels in the first quarter of 2022. Digging deeper into recent trends like e-commerce and inflationary pricing, the firm suggests a number of points for consumer healthcare companies to consider in formulating their sales strategies for the rest of the year.

Germany Health

EU Regulatory News Round Up: NSAIDs During Pregnancy, Estragole Excipients, ePIs

CMDh receives applications to change how NSAIDs are recommended for use during pregnancy; HMPC warns against use of estragole-containing excipients in herbals; EMA adopts new EU common standard for electronic product information on medicines marketed within the region.

Europe Health

Over The Counter 3 May 2022: Which COVID Trends Are Here To Stay? With IQVIA Consumer Health’s Prasanna Pitale

In this episode, HBW Insight talks to IQVIA Consumer Health’s Prasanna Pitale about the company's research on the recent self-care trends that will endure after COVID-19. Pitale points to wellness and prevention, Rx-to-OTC switch and naturals as drivers of long-term change in the global consumer health market. Sustainability and artificial intelligence are also noted as important disruptors that OTC companies need to act on if they are stay ahead of the pack in the years ahead.

International Health

Over The Counter 25 Apr 2022: Exploring The Intersection Of Skin Care, AI And Business With Revieve's Sampo Parkkinen

In this episode of Over The Counter, HBW Insight speaks to AI technology expert Sampo Parkkinen, CEO of Revieve, which helps its clients deliver personalized digital brand experiences. We discuss the importance of customization for businesses and consumers, the future of AI in the cosmetics industry, and the younger demographics that are most interested in brand personalization. Parkkinen also comments on Revieve’s space in the metaverse, and how businesses can leverage new technology to build relationships with consumers.

International Beauty

Global Consumer Health Market Will Emerge Out Of Pandemic Stronger Than Ever

Delta and Omicron variants of the coronavirus slowed the global consumer health market's return to normal in 2021. However, the resurgence of the cough and cold category, the continuing popularity of e-commerce and digital health, as well as the increasing appeal of self-care to cash-strapped governments all point to a "stronger and more sustained" bounce-back in 2022, according to IQVIA Consumer Health.

International Health

Fitbit Irregular Heart Rate Notification Software Cleared For Use In US

Software for Google’s Fitbit identifies atrial fibrillation using a photoplethysmography algorithm to detect tiny changes in blood volume with its optical sensor.

OTC Devices Digital Health
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