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Digital Health

Set Alert for Digital Health

Bayer Celebrates Rennie’s 90th Birthday With ‘Flirty’ UK Digital Marketing Campaign

Bayer Consumer Health celebrates heartburn brand Rennie's 90th birthday in the UK with a digital marketing campaign, including a competition for consumers to win a night out at a top British restaurant.

United Kingdom Health

WHO Support A Game-Changer For Emerging Global Self-Care Movement, Resolution 'Likely'

Working alongside the consumer healthcare industry, the Self-Care Academic Research Unit (SCARU) is helping to build a global self-care movement that makes a World Health Organization resolution "very likely" in the next few years, says director Austen El-Osta.

International Health

US FDA Updates Template For OTC COVID-19 Test Development

The US FDA’s most recent update is intended to help test makers provide validation data and other information to the agency for developing at-home diagnostic tests.

Coronavirus COVID-19 FDA

Over The Counter, 8 November 2021: What’s Next For The Global Self-Care Movement? With Bayer Consumer Health’s Daniella Foster

In this episode, HBW Insight chats with Bayer’s Daniella Foster about the emerging self-care movement. Foster is global vice president and head of public affairs, science & sustainability for Bayer Consumer Health. We deep dive into what is driving the self-care movement and some of the challenges industry faces in building this movement in a purposeful way as we come out of the pandemic. 

International Health

UK Industry Urges Government to Develop Self-Care Strategy

UK consumer healthcare industry association PAGB has joined forces with a number of like-minded groups to call on the government to implement a national strategy for self-care to help relieve pressure on the NHS.

United Kingdom OTC Drugs

Shortlist Revealed For OTC Marketing Awards 2021

Is your company in the running to win an OTC Marketing Award on 1 December?

Innovation Ad Campaigns

Making Hearing Aids, Or Are They PSAPs? US FDA Offers Revised Draft Guidance To Help

Revised draft guidance document explains difference between hearing aids, regulated as medical devices, and personal sound amplification products, which aren’t. Guidance published with draft to allow hearing aids to be sold OTC.

Guidance Documents FDA

No Prescription? No Problem: US FDA Draft Rule Gives Green Light To OTC Hearing Aids

FDA’s proposed rule aims to get more hearing aids into the ears of consumers who need them by allowing OTC sales of the devices. Proposal follows a a July executive order by President Biden directing HHS to issue proposed rules for OTC hearing aids within 120 days.

FDA OTC Devices
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