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GSK is continuing to invest in e-commerce and sees opportunities for online growth in its "underdeveloped" dietary supplements category. Better e-commerce sales helped to drive up GSK Consumer Healthcare's Q2 turnover by 7% at constant currencies.
HBW Insight looks back at PAGB's Digital Week to extract the five must-know things for the OTC industry.
To mark International Self-Care Day, HBW Insight talks to the Global Self Care Federation's director general, Judy Stenmark, about the impact of pandemic on the global self-care industry, as well as what GSCF is doing to promote self-care in the wake of the pandemic.
The final day of PAGB's Digital Week focused on digital self-care and featured sessions on understanding human behavior, the problem of online health misinformation and how best to navigate the new post-COVID reality.
Day four of PAGB's Digital Week saw the association launch its new guidance on mobile health apps, which will help consumer health companies navigate this booming segment. Representatives from J&J, Healthily and Healthy.io then presented delegates with real world examples of health apps in action and debated the future of the sector.
Day three of PAGB's Digital Week featured a Q&A panel on how best to engage consumers online, which stressed the importance of authentic product reviews. This was followed by a session on delivering business impact for medical device brands through social media with the help of influencers.
Day two of PAGB's Digital Week explored potential applications for real world evidence in the consumer healthcare industry, such as generating new claims for established products and to help support prescription-to-OTC switches.
Day one of PAGB's Digital Week featured a discussion on how digital is helping to shape the future of healthcare and offered advice on navigating regulatory responsibilities when operating online. Establishing a sales strategy for Amazon was also explored, along with the opportunities presented by QR codes when selling OTC products.
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