HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing (Wellness)

Set Alert for Marketing {Wellness}

UrgoNight Can Train Your Brain To Sleep Better

French start-up firm Urgo Tech will soon be offering consumers in the US, France and UK a way to use neurofeedback technology to train themselves to sleep better. 
Wellness Dietary Supplements Launches

Coppertone, Dr. Scholl’s On The Block As Bayer Narrows Consumer Health Focus

Bayer will sell Coppertone sunscreen and Dr. Scholl’s foot care brands to focus on growing its core consumer health brands. Although the plan represents ‘failure” in turning around sales for both brands, it is a ‘sensible’ move, say analysts.

Health Wellness Commercial

Product Launches

Set Alert for Launches {Wellness}

Latest From Wellness & Launches

Health And Wellness Trademark Review 3 December, 2019

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.

Trademarks OTC Drugs

Bayer Hit With Fine For Ads Targeting Kids In Hungary

Bayer broke rules on advertising directly to children in promotions for its Supradyn supplement, according to Hungary's competition authority, which imposed a fine on the company for the second time in 12 months. 
Ad Complaints Legal Issues

HBW Market News: DSM Taps Co-CEOs, Bayer Consumer Ex-US Changes Ad Firm, Recover 180° Sponsors Champ, More

Former PepsiCo exec Beraud's Sh’nnong Beverage launches Ma Functional Iced Teas with CBD+ Natural Botanicals; Chobani expands beyond yogurt with oat-based products; Recover 180° sponsors boxer Deontay Wilder; Mighty Self Balance CBD targets inflammation; Oki CBD drinks reach Florida; Bayer consumer taps ad firm MullenLowe; and Royal DSM will have co-CEOs when CEO Sijbesma leaves.

Dietary Supplements Commercial
See All

Advertising Campaigns

Set Alert for Ad Campaigns {Wellness}

Latest From Wellness & Ad Campaigns

Bayer Hit With Fine For Ads Targeting Kids In Hungary

Bayer broke rules on advertising directly to children in promotions for its Supradyn supplement, according to Hungary's competition authority, which imposed a fine on the company for the second time in 12 months. 
Ad Complaints Legal Issues

Don’t Miss Your Chance To Win A Prestigious OTC Marketing Award

The 25th Annual OTC Marketing Awards entry deadline is fast approaching. Don’t miss this opportunity to spotlight your recent smash launch or gain the recognition your latest campaign deserves.

Ad Campaigns Launches

RB Eyes UK VMS Market With Optrex ProVision Supplement

Reckitt Benckiser launches a new Optrex eye-health food supplement and extends its Screen Eyes campaign for the brand in the UK.
Wellness Dietary Supplements
See All

Advertising Enforcement

Set Alert for Ad Complaints {Wellness}

Latest From Wellness & Ad Complaints

On CRN Challenge, Nexus Formulas Gets Lesson On Supporting Ad Claims For Supplements

So full of errors were the firm's online ads for its Plavinol supplement, the National Advertising Division noted support for some claims contained "many of the same flaws" as others. The prevalence of problems prompted NAD to go outside its "scope of review" and note unclear instructions on Plavinol labels.

Dietary Supplements Ad Complaints

Bayer Hit With Fine For Ads Targeting Kids In Hungary

Bayer broke rules on advertising directly to children in promotions for its Supradyn supplement, according to Hungary's competition authority, which imposed a fine on the company for the second time in 12 months. 
Ad Complaints Legal Issues

Novartis Seeks 'Amicable' Resolution Of German Probiotics Dispute

Novartis is in discussion via its Hexal subsidiary with Germany's Association for Social Competition (VSW) over whether it must withdraw its Biosan range of probiotic supplements currently on the German market following a recent Higher Regional Court ruling. 
Wellness Dietary Supplements
See All
UsernamePublicRestriction

Register