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Marketing (Wellness)

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UrgoNight Can Train Your Brain To Sleep Better

French start-up firm Urgo Tech will soon be offering consumers in the US, France and UK a way to use neurofeedback technology to train themselves to sleep better. 
Wellness Dietary Supplements Launches

Coppertone, Dr. Scholl’s On The Block As Bayer Narrows Consumer Health Focus

Bayer will sell Coppertone sunscreen and Dr. Scholl’s foot care brands to focus on growing its core consumer health brands. Although the plan represents ‘failure” in turning around sales for both brands, it is a ‘sensible’ move, say analysts.

Health Wellness Commercial

Product Launches

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Latest From Wellness & Launches

Health And Wellness Products Trademark Review 15 October, 2019

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.


OTC Drugs Dietary Supplements

German Wellness Market News: Dr Loges Ignores EU CBD Rules, Three ‘Noo’ Brain Health Supplements

A new CBD oil from Dr Loges, three ‘nootropic’ brain health supplements from Dr Loges, Hevert and Pure Encapsulations and a magnesium supplement from Stada feature in this month’s German wellness market round-up.

Wellness Dietary Supplements

Health And Wellness Launches: Vicks Children's, GNC4U, Stance Pre-workout, Lumiday For Women, More

Stance launches Merk pre-workout supplement; Brio offers hemp oils with assurance; vegan omegas from Emerald Health; Anlit has long-life probiotic bites; Nutrawise launches liquid collagen; Natural Recovery Greens powdered CBD drinks; aloe vera immunity drink from LR; Vicks rolls out three-product lineup for children free of artificial dyes and flavors; GNC launches customized subscription vitamin program; and Lumiday supplements by women for women.

Dietary Supplements OTC Drugs
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Advertising Campaigns

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Latest From Wellness & Ad Campaigns

Boiron Warned Over Use Of Social Media Influencer In French Ad

Using a social media influencer to promote its pro-homeopathy campaign in France without clearly indicating the post was a paid ad has landed Boiron in hot water with local regulators. 
Ad Complaints France

Health And Wellness Executive Decisions: CHPA Counsel, CRN SVP, Gellar For Colgate

CHPA appoints Anne Marie Murphy deputy general counsel; CRN promotes Andrew Wong to senior VP, scientific and regulatory affairs; and Sarah Michelle Gellar promotes the Colgate Optic White High Impact line.

Appointments Commercial

British Femtech Firm 'Tackling The Silence' Surrounding Women’s Incontinence With Surreal Animations

British Femtech firm Elvie is using quirky animations to tackle taboos surrounding female incontinence and to advertise its pelvic floor trainer as an innovative wellness solution to this widespread but not talked about health issue.
Wellness OTC Devices
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Advertising Enforcement

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Latest From Wellness & Ad Complaints

Supplement Firm Pays $500,000 Redress After Targeting Elderly With Disease Claims

NatureCity will pay $500,000 for consumer redress and contact customers defrauded by claims aloe vera supplements treat high cholesterol, chronic pain and diabetes. Firm promoted AloeCran and TrueAloe supplements with significant promotions and far-reaching direct mailers for nearly 20 years.
Dietary Supplements Enforcement

Boiron Warned Over Use Of Social Media Influencer In French Ad

Using a social media influencer to promote its pro-homeopathy campaign in France without clearly indicating the post was a paid ad has landed Boiron in hot water with local regulators. 
Ad Complaints France

Advocare Out Of Pyramid Scheme, Into Single-Tier Sales Under FTC Settlement

Advocare "is admitting that it operated as a pyramid and they are agreeing to no longer operate in multi-level marketing," says FTC Consumer Protection direct Andrew Smith. Firm is marketing sports, weight-loss and wellness products on a single-tier model with distributors' compensation based on selling directly to end-users.

Dietary Supplements Enforcement
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