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Marketing (Wellness)

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UrgoNight Can Train Your Brain To Sleep Better

French start-up firm Urgo Tech will soon be offering consumers in the US, France and UK a way to use neurofeedback technology to train themselves to sleep better. 
Wellness Dietary Supplements Launches

Coppertone, Dr. Scholl’s On The Block As Bayer Narrows Consumer Health Focus

Bayer will sell Coppertone sunscreen and Dr. Scholl’s foot care brands to focus on growing its core consumer health brands. Although the plan represents ‘failure” in turning around sales for both brands, it is a ‘sensible’ move, say analysts.

Health Wellness Commercial

Product Launches

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Latest From Wellness & Launches

What A Relief! Three German IBS Launches From Sanofi, Dr Kade, Dr Loges

Sanofi on trend with plant-based, app-supported Buscopan line extension, Dr Kade offers all-in-one gastrointestinal product and Dr Loges appeals to children with blueberry flavored supplement. 
Health OTC Drugs

Vous Vitamin Adds Pregnancy Products To Line Formulated On Customers’ Needs

Vous Vitamin rolls out a pre- and post-natal multivitamin line that factors in diet, lifestyle and pre-pregnancy health. Founders are doctors who say their personalized multivitamins differ from most other customized vitamin lines by delivering nutrition in two pills.
Dietary Supplements Commercial

Health And Wellness Trademark Review 24 December, 2019

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.
OTC Drugs Dietary Supplements
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Advertising Campaigns

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Latest From Wellness & Ad Campaigns

Bayer Hit With Fine For Ads Targeting Kids In Hungary

Bayer broke rules on advertising directly to children in promotions for its Supradyn supplement, according to Hungary's competition authority, which imposed a fine on the company for the second time in 12 months. 
Ad Complaints Legal Issues

Don’t Miss Your Chance To Win A Prestigious OTC Marketing Award

The 25th Annual OTC Marketing Awards entry deadline is fast approaching. Don’t miss this opportunity to spotlight your recent smash launch or gain the recognition your latest campaign deserves.

Ad Campaigns Launches

RB Eyes UK VMS Market With Optrex ProVision Supplement

Reckitt Benckiser launches a new Optrex eye-health food supplement and extends its Screen Eyes campaign for the brand in the UK.
Wellness Dietary Supplements
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Advertising Enforcement

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Latest From Wellness & Ad Complaints

Claim That Supplement Boosts Children’s Focus Could Spur FTC Attention

Creekside Natural Therapeutics might hear from the FTC after failing to show in an industry self-regulation forum that it would correct misleading claims for its Focused Mind Jr. supplement promoted as an alternative to ADHD drugs.
Dietary Supplements Ad Complaints

ChromaDex Business Blooms After Pulling Niagen Claims Under NAD Review

Since Council of Better Business Bureaus investigators in May 2018 asked about claims for Tru Niagen, ChromaDex pulled the ads while reaching milestones in product distribution and ingredient licensing.
Dietary Supplements Ad Complaints

Algae Tab Marketer Energybits 'Misunderstands' Claims Substantiation – NARB

Energybits' position in a contentious National Advertising Division review and subsequent appeal suggests a failure to grasp marketers’ responsibilities when using health claims for food or dietary supplement products, according to a National Advertising Review Board panel. Energybits maintains the decisions amount to bullying of a small company with ample support for its claims.

Dietary Supplements Ad Complaints
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