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Marketing (Wellness)

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UrgoNight Can Train Your Brain To Sleep Better

French start-up firm Urgo Tech will soon be offering consumers in the US, France and UK a way to use neurofeedback technology to train themselves to sleep better. 
Wellness Dietary Supplements Launches

Coppertone, Dr. Scholl’s On The Block As Bayer Narrows Consumer Health Focus

Bayer will sell Coppertone sunscreen and Dr. Scholl’s foot care brands to focus on growing its core consumer health brands. Although the plan represents ‘failure” in turning around sales for both brands, it is a ‘sensible’ move, say analysts.

Health Wellness Commercial

Product Launches

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Latest From Wellness & Launches

Health And Wellness Launches: Enviromedica, Garden Of Life, Mineralife, Bimble, Chobani, GT, Chomptown, More

Chobani introduces first line of non-dairy, plant-based yogurts; Mineralife in CBD market with MG Labs brand; Silk dairy-alternative line expands with Oat Yeah milk; Garden of Life extends to keto; Aloha protein powder reformulated; Arthrocen joint supplement in US; Chomptown Cookies from pea protein; GT is Good! on protein bars; Bimble bubbles with CBD; Enviromedica innovates in microbiome; and sweet potato and cayenne-infused date nectars from D'Vash.

Dietary Supplements Commercial

Health And Wellness Product Weekly Trademark Review Jan. 8, 2019

Trademarks registered and published for opposition with UDPTO in Class 3 – cosmetics and cleaning Preps, and Class 5 –pharmaceuticals. Marks for vitamin, mineral and supplement products also are registered or published for opposition in both Class 3 and Class 5.

Dietary Supplements OTC Drugs

Health, Beauty And Wellness Industry News: Launches, Appointments, Recall

Non-compliant cap prompts GNC Women’s Iron recall; Pedialyte Sparking Rush takes on sports drinks; ALA, curcumin in latest HydroxyCut formulation; Australian ingrown hair treatments reach US; Canadian cardio health drinks reach US; Sankaran to lead PepsiCo in North America; and Peet’s Coffee invests adjacent kombucha market.

Dietary Supplements Advertising, Marketing & Sales
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Advertising Campaigns

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Latest From Wellness & Ad Campaigns

Gender Stereotypes in Ads Face Falling Foul Of New UK Regulations

Consumer health firms advertising in the UK - whether on television, online or through social media - will from June face tighter regulation aimed at protecting consumers from harmful gender stereotypes.

Ad Complaints United Kingdom
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Advertising Enforcement

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Latest From Wellness & Ad Complaints

Bayer Slapped With Weighty Fine For Misleading Consumers in Hungary

Advertisements for Bayer's Berocca brand in Hungary were found to be misleading by the national competition watchdog, resulting in a considerable fine for the German group.
Ad Complaints Hungary

Gender Stereotypes in Ads Face Falling Foul Of New UK Regulations

Consumer health firms advertising in the UK - whether on television, online or through social media - will from June face tighter regulation aimed at protecting consumers from harmful gender stereotypes.

Ad Complaints United Kingdom

Colgate Sensitivity Toothpaste Misses Instant Repair Mark In UK Ad Review

Colgate Sensitive Repair and Prevent toothpaste can relieve tooth sensitivity but cannot regenerate enamel that had worn away or restore receding gums, as suggested in a TV ad for the product, says UK Advertising Standards Authority.

Health Wellness
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