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Marketing (Wellness)

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UrgoNight Can Train Your Brain To Sleep Better

French start-up firm Urgo Tech will soon be offering consumers in the US, France and UK a way to use neurofeedback technology to train themselves to sleep better. 
Wellness Dietary Supplements Launches

Coppertone, Dr. Scholl’s On The Block As Bayer Narrows Consumer Health Focus

Bayer will sell Coppertone sunscreen and Dr. Scholl’s foot care brands to focus on growing its core consumer health brands. Although the plan represents ‘failure” in turning around sales for both brands, it is a ‘sensible’ move, say analysts.

Health Wellness Commercial

Product Launches

Set Alert for Launches {Wellness}

Latest From Wellness & Launches

Anheuser-Busch, Molson Coors Tap Into CBD Market With Canadian Cultivators

Brewers are working with firms on launching in Canada beverages with cannabis-based ingredients before potentially distributing products in US. Alkaline Water Co. expects lawful sales of CBD supplements and foods in US early in 2020, when it plans to launch Alkaline88 CBD-infused waters.

North America Canada

Consumer Health Executive Decisions: Karp Directs CHPA Health Policy, Pink's Husband Inspires CBD Line, More

Marina Karp joins CHPA as its first director of health policy; UFC welterweight Colby Covington signs on with Cannafornia CBD; "body activist" Ashley Graham is an Olly Nutrition brand ambassador; and Pink's husband, Carey Hart, inspires Next Green Wave's CBD line.

Canada United States

Health And Wellness Product Trademark Review 13 August, 2019

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.
OTC Drugs Dietary Supplements
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Advertising Campaigns

Set Alert for Ad Campaigns {Wellness}

Latest From Wellness & Ad Campaigns

Gatorade 'Sports Fuel' Campaign Makes Boosting Brand Value Big For SportFuel

SportFuel alleged Gatorade began using "Sports Fuel Company" slogan in 2016 as “attention getting symbol” and argued PepsiCo included a trademark indication with the slogan, according to a ruling by US Seventh Circuit Court. "It definitely does not make life easier when you have a large competitor such as Gatorade 'taking away' your brand identity, but a brand’s identity is made up of more than just a slogan/name," says Vincent Duong of Simon-Kucher.

Dietary Supplements Advertising, Marketing & Sales

Wellness Business Roundup: NutraNext Buoys Clorox Results, New Age Delays CBD Drink, More

FitLife direct-to-consumer, online sales fuel quarter; AXIM Wellness launching CBD gum; Canadian firm acquiring PA cannabis cultivator; Clorox' lifestyle division flat in latest quarter despite strong sales of NutraNext supplements; and New Age delays rolling beverage line on confusing FDA regulation messaging.

Dietary Supplements Sales & Earnings

Wellness Product Launches: Kathy Ireland, Ronnie Coleman, Collagen+, CBD Watermelon Gummy And Orange Drink

Kinetic Nutrition markets Ireland's Better Living, MIVI brands; Coleman extends Signature Series with King Cake; Collagen+ with instantized collagen for better taste, mixing; Medical Marijuana's Dixie Botanicals has watermelon CBD gummy; Kill Cliff offers limited-edition CBD drink; and XtraLast is first from World Pharmaceutical Technology.

Dietary Supplements Commercial
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Advertising Enforcement

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Latest From Wellness & Ad Complaints

FTC Pulls Curtain On Latest Initiative Against Bogus Weight Loss Claims

Agency based new website to help consumers identify false weight loss claims not on recent enforcement, but on previous investigations, including a 2011 complaint. "Those claims are lies," says official announcing website's launch.

Dietary Supplements Enforcement

ASA Takes Shears To Hairburst Ad Claims; Volume & Growth Elixir Will Need Name Change

Hairburst’s hair-growth and hair-loss prevention claims on cosmetic products are inadequately substantiated, and many of the health claims it uses to promote food supplements are unauthorized, the Advertising Standards Authority says in a 14 Aug. decision.

United Kingdom Advertising, Marketing & Sales

Gatorade 'Sports Fuel' Campaign Makes Boosting Brand Value Big For SportFuel

SportFuel alleged Gatorade began using "Sports Fuel Company" slogan in 2016 as “attention getting symbol” and argued PepsiCo included a trademark indication with the slogan, according to a ruling by US Seventh Circuit Court. "It definitely does not make life easier when you have a large competitor such as Gatorade 'taking away' your brand identity, but a brand’s identity is made up of more than just a slogan/name," says Vincent Duong of Simon-Kucher.

Dietary Supplements Advertising, Marketing & Sales
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