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Marketing (Wellness)

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UrgoNight Can Train Your Brain To Sleep Better

French start-up firm Urgo Tech will soon be offering consumers in the US, France and UK a way to use neurofeedback technology to train themselves to sleep better. 
Wellness Dietary Supplements Launches

Coppertone, Dr. Scholl’s On The Block As Bayer Narrows Consumer Health Focus

Bayer will sell Coppertone sunscreen and Dr. Scholl’s foot care brands to focus on growing its core consumer health brands. Although the plan represents ‘failure” in turning around sales for both brands, it is a ‘sensible’ move, say analysts.

Health Wellness Commercial

Product Launches

Set Alert for Launches {Wellness}

Latest From Wellness & Launches

Wellness Industry News: Rain Forest In US, Napa Hills Resveratrol Sparkle, More

Peru's Ran Forest launches in US; Rebbl Collective takes on climate change, human trafficking; Napa Hills sparkles with resveratrol; more Forslean in Le-Vel's Thrive DFL; LeanLife expands testing pact with Ecovatec; and PureFormulas deploys Linc Global e-commerce tech.

Dietary Supplements Advertising, Marketing & Sales

Wellness Industry News: Acting FDA Commissioner Named, Thorne Test Line Grows, Nitrosigine In Revel Energy, More

NCI's Sharpless named acting FDA head; Mannatech trims loss as costs grow; Nilo drinks to avoiding hangovers; Daoust leads Soylent Nutrition development, innovation; Viactim in taller, narrower package; Revel Energy made with Nitrosigine; and Thorne has at-home tests for additional concerns.

Wellness Advertising, Marketing & Sales

OTC Marketing Awards 2019 Winners Announced – GSK Crowned Company Of The Year, Pfizer’s Viagra Takes Best Brand

GSK, Pfizer, HRA Pharma and Mentholatum all enjoyed a particularly fruitful evening at the OTC Marketing Awards 2019. J&J, P&G and RB were also among the winners at a celebration of the best and brightest in the UK consumer health market. 
Ad Campaigns Launches
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Advertising Campaigns

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Latest From Wellness & Ad Campaigns

OTC Marketing Awards 2019 Winners Announced – GSK Crowned Company Of The Year, Pfizer’s Viagra Takes Best Brand

GSK, Pfizer, HRA Pharma and Mentholatum all enjoyed a particularly fruitful evening at the OTC Marketing Awards 2019. J&J, P&G and RB were also among the winners at a celebration of the best and brightest in the UK consumer health market. 
Ad Campaigns Launches

FTC's Prevagen Complaint Revived: Court Says 'Deceptive' Ad Allegation Plausible

District court erred in dismissing FTC complaint that Prevagen marketer Quincy Biosciences used deceptive representations in ads, Second Circuit says in long-awaited order. FTC and New York attorney general, along with advocacy group TINA, criticize Quincy's post hoc data analyses finding "false positives."
Dietary Supplements Advertising, Marketing & Sales

Colgate Direct-To-Consumer Sales Piloted With Tooth-Whitener In US

Colgate test markets its first direct-to-consumer retail program with a tooth-whitening product available by subscription sales, says incoming CEO Noel Wallace. Program not expected to be “huge-scale opportunity” but to help accelerate innovation and better understand consumers.

Commercial Consumer
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Advertising Enforcement

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Latest From Wellness & Ad Complaints

FTC Predicted ‘Parade Of Horribles’ If Third Circuit Were To Rule As It Just Did

The Federal Trade Commission is accustomed to seeking permanent injunctions (and monetary penalties) from companies for past violations under Section 13(b) of the FTC Act, which it contends is an invaluable deterrent to bad behavior. However, the Third Circuit says FTC’s interpretation of the section’s provisions is an untenable stretch of statutory language.

Beauty Wellness

What's In A Name? Dextro Energy Stung By UK Ad Regulator For Implying Energy Boost

By the positioning of a pack shot of its eponymous glucose supplement in a recent advertisement, Dextro Energy had implied the product could deliver an instant energy boost - which it was not authorized to do, ruled UK watchdog ASA. 

Wellness Ad Complaints

Study Suggests ‘Serious’ Events Are Rare Among All Supplement Adverse Events

Serious adverse events accounted for less than 1% of 41,121 adverse events reported to two supplement firms over 2.5 years, with weight loss agents and products for glycemic management accounting for majority, says a study by regulatory compliance consultants and CRN executives.

Dietary Supplements Regulation
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