EndoGastric Solutions Rewrites Playbook In Bid To Build GERD Business
Founded in 2001, EndoGastric Solutions Inc., a mature medical device company with $140 million in venture backing, hasn’t been able to secure a reliable source of reimbursement dollars for its EsophyX endoscopic treatment for GERD. Under new management, EGS is recommitting itself to collecting necessary clinical data and operating as a lean start-up as it makes its case for coverage and reimbursement with insurers.
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With health care becoming increasingly data driven, third-party payors are requiring a higher level of evidence before making a positive coverage determination for a new technology or procedure. This has made the road to reimbursement much longer and tougher for device companies in general, and manufacturers of transoral devices for GERD are a prime example.
Although many companies have fallen short in developing a truly effective minimally invasive device for the treatment of chronic GERD, Torax Medical’s co-founder, president, and CEO Todd Berg believes the company’s new Linx Reflux Management System will find success because it is fundamentally unlike anything else that has come before. In an interview with Medtech Insight, Berg discussed the Linx device, the GERD market, and the company’s strategies for success.