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KMART 1993 HOLIDAY MEN'S FRAGRANCE SALES IMPROVED 15.5%

This article was originally published in The Rose Sheet

Executive Summary

KMART 1993 HOLIDAY MEN'S FRAGRANCE SALES IMPROVED 15.5% from the comparable period in 1992, Kmart Merchandising Manager, Cosmetics, Fragrances and Hair Goods Mary Prince said at the Fragrance Foundation's "Retailers Review of Christmas Past." Prince stated that unit sales were up 20% in the fragrance category, rising "12% in men's and 8% in women's." Sales volume for women's fragrances rose 5.4%, Prince said.
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