HOME "INTERACTIVE" H&BA, OTC Rx DRUG DELIVERY SERVICE TO BE INTRODUCED
This article was originally published in The Rose Sheet
Executive Summary
HOME "INTERACTIVE" H&BA, OTC, Rx DRUG DELIVERY SERVICE TO BE INTRODUCED in the spring under a deal between America Online and Shoppers Express, a Bethesda, MD-based shop-at-home company. Under the system, America Online's approximately 600,000 subscribers nationwide will be able to order drugstore items, including health and beauty aids and grocery store products, 24 hours a day through a computer. Products available will depend on what is offered in the stores of Shoppers Express' retail partners, which include Eckerd, Hook-SupeRx, Safeway, Kroger, Winn Dixie and Albertson's.