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EuroCos

This article was originally published in The Rose Sheet

Executive Summary

Launching Laura Biagiotti's Roma Uomo men's fragrance in Europe in 1994. The flacon for the scent will resemble the Roman Coliseum, the P&G licensing division says. EuroCos currently markets two Laura Biagiotti women's scents, Venezia and Roma, which bowed in the U.S. in 1993 ("The Rose Sheet" Feb. 1, p. 12, 1993) and 1988, respectively
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