P&G INTRODUCING CLEAR FORMULA SCOPE MOUTHWASH WITH BAKING SODA
This article was originally published in The Rose Sheet
Executive Summary
P&G INTRODUCING CLEAR FORMULA SCOPE MOUTHWASH WITH BAKING SODA, with shipments to mass market outlets scheduled to begin March 14. The new clear formula product, called Clean Mint Baking Soda Scope, contains 1% baking soda and has the same mint flavor as Proctor & Gamble's Crest with Baking Soda. The first baking soda mouthwash from P&G, Clean Mint Baking Soda Scope is designed to eliminated bad breath and provide a "clean mouth feel."