EARTH PRESERV BOWING IN 600 J. C. PENNEY DOORS AND VIA INFOMERICAL
This article was originally published in The Rose Sheet
Executive Summary
EARTH PRESERV BOWING IN 600 J. C. PENNEY DOORS AND VIA INFOMERICAL on April 22, Earth Day. The 40-SKU bath, hair and skin care line also will be marketed in specialty shops that do not compete with J. C. Penney, which has the exclusive department store account for the first year. The line targets consumers interested in "earth-friendly" products; it features natural ingredients and is packaged in recyclable aluminum containers. The manufacturer is a start-up company, also called Earth Preserv, based in Irving, TX.