Gillette
This article was originally published in The Rose Sheet
Executive Summary
Series Cool Wave men's toiletry products bowing now in continental European countries. Seven of the line's 13 SKUs -- two shave gels, shave foams and aftershave conditioners and one aftershave splash -- are being offered in Europe. The suggested retail prices for the items are comparable to the U.S. prices, which are $2.69 each. The Series collection was introduced in the U.S., U.K. and Canada in January 1993 ("The Rose Sheet" Sept. 28, 1992, p. 1)