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ESCADA BEAUTE SUMMER IN PROVENCE SEASONAL FRAGRANCE

This article was originally published in The Rose Sheet

Executive Summary

ESCADA BEAUTE SUMMER IN PROVENCE SEASONAL FRAGRANCE is debuting in the U.S. now in Saks Fifth Avenue and, by June, will roll out to other department stores including Neiman Marcus, Nordstrom, Macy's and Dillards. The scent also will bow in 11 Escada boutiques and between 20 to 25 women's specialty dress stores that feature Escada fashions. It will be sold in a total of 4,500 doors worldwide, 700 of which are in the U.S. This is the first time Escada has introduced a seasonal fragrance in the U.S. Last year, Chiffon Sorbet launched in Europe for the spring and summer but did not appear in North America. Escada plans to continue to trend in 1995; a new scent is scheduled to debut next spring.
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