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WARNER WELLCOME LAUNCHING LUBRIDERM LOTION AND CREAM WITH AHAs

This article was originally published in The Rose Sheet

Executive Summary

WARNER WELLCOME LAUNCHING LUBRIDERM LOTION AND CREAM WITH AHAs and a "gelcream" for severely dry skin in June. A fourth addition to the Lubriderm brand, a protective hand and body lotion, is in stores now. Moisture Recovery Alpha Hydroxy Lotion and Creme contain 5% and 7.5% of the alpha hydroxy acid lactic acid, respectively, to "remove dead skin cells,...help accelerate the growth of new skin, and actually draw moisture up from the lower layers of the skin to the parched upper layers." The lotion is designed for all-over body use, and the cream is for "severely dry rough spots," the firm said.
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