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NEUTROGENA MODIFYING CHEMICAL-FREE SUNBLOCKER ADS

This article was originally published in The Rose Sheet

Executive Summary

NEUTROGENA MODIFYING CHEMICAL-FREE SUNBLOCKER ADS to more clearly explain that the name and accompanying "chemical-free" claims refer only to the fact that the product does not contain a "chemical" sunscreen that acts by absorbing and neutralizing UV radiation and/or to disclose that the product is formulated with other chemical ingredients. The sunscreen ingredient in Chemical- Free Sunblocker is titanium dioxide, a physical sunscreen that uses light scattering properties to block UV radiation. Neutrogena agreed to make the changes to ads running after the second quarter following a review by the National Advertising Division of the Council of Better Business Bureaus (NAD), announced in the April NAD Case Reports. Neutrogena noted that its advertising is already committed through the second quarter.
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