Revlon
This article was originally published in The Rose Sheet
Executive Summary
ColorStay Lipcolor "sets in 50 seconds to an intense finish," lasts all day and "won't smear," the company says. The lipsticks will be available in 20 matte shades including Brick, Ice and Raisin in July, priced at $8 each suggested retail. The tubes are black with four gold bands. Television and print ads featuring model Cindy Crawford will begin running in August