Bulgari Parfums U.S.A.
This article was originally published in The Rose Sheet
Executive Summary
Expects to assign North American distribution rights for the Bulgari women's scent to Fragrances Exclusive, a division of Chanel, the firm says May 19. Bulgari Parfums will control ad spending, ad development and national publicity and promotion, and Fragrances Exclusive will handle regional promotion and publicity. The parties anticipate signing a final agreement shortly. Bulgari is slated to launch in the U.S. in the fall in department and specialty stores and Bulgari boutiques ("The Rose Sheet" March 14, p. 7)