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Parlux

This article was originally published in The Rose Sheet

Executive Summary

signs a letter of intent to acquire the worldwide marketing and distribution rights to the Fred Hayman Beverly Hills fragrances for a period of 55 years. The deal, expected to close June 20, will nearly double Parlux's annual sales volume, the company states. The firm's fiscal 1993 (ended March 31) sales were $28.4 mil. Parlux plans to expand the international distribution of the fragrances to about 65 countries from the current 35. The company says it will not increase domestic distribution; the scents are sold in about 40 department store accounts and Hayman's Beverly Hills boutique. Hayman, who will become a major shareholder in Parlux, "will continue an active role in both the creative and promotional process," Parlux states. The Fred Hayman Beverly Hills fragrances include 273 for women and men,...with Love and Fred Hayman's Touch
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