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SHISEIDO PURENESS SKIN CARE TARGETS WOMEN IN THEIR 20s

This article was originally published in The Rose Sheet

Executive Summary

SHISEIDO PURENESS SKIN CARE TARGETS WOMEN IN THEIR 20s and early 30s with skin types ranging from oily and problem-prone to normal and normal/combination. The 10-SKU line is designed to address the concerns that women in this age group have about their skin such as oil t-zone, blackheads, acne and enlarged pores, in addition to influences including the environment, lack of sleep and stress. Pureness is launching in the U.S. in August, followed by the U.K., France, Italy, Germany, the Netherlands and Spain in September. The products range in price from $15 to $20 suggested retail.
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