CALVIN KLEIN COSMETICS ESCAPE FOR MEN CAPTURES THREE AWARDS
This article was originally published in The Rose Sheet
Executive Summary
CALVIN KLEIN COSMETICS ESCAPE FOR MEN CAPTURES THREE AWARDS at the 22nd Annual "FiFi" Awards ceremony held in New York City June 7. Escape for Men won the awards for best men's fragrance of the year in limited distribution, best national print campaign for a men's fragrance and best TV campaign of the year for a men's fragrance. Calvin Klein Cosmetics, a division of Unilever, pre-launched the scent in 700 doors in June 1993. The fragrance officially bowed in September ("The Rose Sheet" April 5, 1993, p. 10). The line features shaving products in addition to fragrance items.