HELENE CURTIS SALES GAIN 9.2% TO $265.7 MIL. IN THE FIRST QUARTER
This article was originally published in The Rose Sheet
Executive Summary
HELENE CURTIS SALES GAIN 9.2% TO $265.7 MIL. IN THE FIRST QUARTER ended May 31, the firm said in a June 28 statement of interim operating results. The increase marks a comeback for Curtis after its fiscal 1994 sales growth of only 1.6%, which the company attributed to the "sluggish and intensely competitive" U.S. hair care market ("The Rose Sheet" April 11, p. 12). Curtis said that in the first quarter of fiscal 1995, the Suave, Finesse and Salon Selectives hair care brands registered gains in the U.S. despite the market conditions. The Suave and Degree antiperspirant/deodorant and Suave skin care businesses in the U.S. "are up far more than the market growth rates for their categories," the firm also noted.