SCHERING-PLOUGH EDUCATIONAL/MARKETING TIE-INS WITH UV INDEX
This article was originally published in The Rose Sheet
Executive Summary
SCHERING-PLOUGH EDUCATIONAL/MARKETING TIE-INS WITH UV INDEX include distribution of consumer education brochures and mailings to physicians and meteorologists. Schering-Plough also sponsored national radio spots the week of June 27 and print advertising in USA Today June 28 through July 1 to help launch the index. The UV Index was announced by the National Weather Service, along with the Environmental Protection Agency and the Centers for Disease Control and Prevention, at a June 28 press conference in Washington, D.C.