This article was originally published in The Rose Sheet
HeatSafe instant heat-activated hair treatment formula for fine, thin hair includes "a special polyfunctional agent that adds body to the hair" as well as the proteins and amino acids contained in the original HeatSafe product, the company says. Available in July, the 6 oz. product has a suggested retail price range of $7.99 to $9.99. The original formula bowed in February ("The Rose Sheet" Jan. 3, p. 15)
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