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DOMINION ASSOCIATES INTRODUCING SERGIO TACCHINI MEN'S SCENT

This article was originally published in The Rose Sheet

Executive Summary

DOMINION ASSOCIATES INTRODUCING SERGIO TACCHINI MEN'S SCENT into a total of 150 department and specialty store doors by Dec. 25. The New York City-based start-up company has been selling the fragrance since April; currently, it is available in 12 Neiman Marcus and 24 Nordstrom's doors. In Italy, the scent is distributed by Parma-based Morris Distributors. Sergio Tacchini is an Italian tennis player who won the Italian Open three times and was a member of the Davis Cup team for Italy.

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