CALIFORNIA SUNCARE REQUESTS NARB REVIEW OF NAD RULING
This article was originally published in The Rose Sheet
Executive Summary
CALIFORNIA SUNCARE REQUESTS NARB REVIEW OF NAD RULING that the company discontinue print advertising claims for its three tanning lotions, Sizzle, Tropical Fever and Helix. In its appeal to the National Advertising Review Board (NARB), California SunCare, Inc. objected to the conclusions reached by the National Advertising Division (NAD) of the Council of Better Business Bureaus that performance and superiority claims for the three products are potentially misleading.