French Fragrances
This article was originally published in The Rose Sheet
Executive Summary
Four Watt fragrances for women aged 16-24 are launching in mass market outlets in August. The fragrances -- Tropical, Oceania, Floral and Oasis -- are packaged in brightly colored bottles that look like light bulbs. The theme of the in-store display is "Create a little electricity." The 1.7 oz. Watt scents are priced at $9.99 each. The original Watt fragrance for men bowed in 1981