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Tom Fields

This article was originally published in The Rose Sheet

Executive Summary

MEM subsidiary extending Tinkerbell children's cosmetics with travel sets and grooming products. The four travel sets include "The Traveler" with 1 oz. cologne and hand lotion and 1.75 oz. "Magic Talc" in a clear vinyl zipper kit. The "Travel Collection" offers a lipstick, solid cologne stick, compact and change purse in a shoulder bag. The kits are priced from $5-$15. New Tinkerbell grooming items include "Flavored Twins" with two flavored lipsticks and "Lip Swinger" lip balm in a swivel case with a string. The individual toiletries are priced from $3 to $7.50. The products are available now in mass market and toy stores

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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