EUROCOS USA BOSS ELEMENTS FRAGRANCE, BATH AND BODY LINE FULL- SCALE U.S. LAUNCH
This article was originally published in The Rose Sheet
Executive Summary
EUROCOS USA BOSS ELEMENTS FRAGRANCE, BATH AND BODY LINE FULL- SCALE U.S. LAUNCH will be complete in 630 doors nationwide by September, the Procter & Gamble prestige fragrance division said at an Aug. 3 press briefing. The men's fragrance, the third under the Hugo Boss name, together with the Boss elements ancillary products, will be available in one department store in each launch city. Boss elements debuted in Europe last fall.