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SHIARA, INC. FIRST PRODUCT IS NFL COLOGNE FOR MEN

This article was originally published in The Rose Sheet

Executive Summary

SHIARA, INC. FIRST PRODUCT IS NFL COLOGNE FOR MEN, a "compelling, rugged, and yet, romantic" fragrance that is meant to appeal to the broad and "tremendously loyal" fan base, the start- up fragrance company said. The fragrance will begin shipping at the end of August to 15,000 chain drug store and mass volume retailer doors nationwide including Walgreens, Target and Osco. The fragrance launch will coincide with the NFL's 1994-1995 season.
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