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"FRIEND'S RECOMMENDATION" IS TOP REASON TO PURCHASE COSMETICS, STUDY

This article was originally published in The Rose Sheet

Executive Summary

"FRIEND'S RECOMMENDATION" IS TOP REASON TO PURCHASE COSMETICS, STUDY of the health and beauty care needs of women age 45 and older noted. The "Ageless Beauty" study, conducted by Gabriella Z Ltd., a New York City beauty products development and marketing company, found that of the 350 women respondents, over one-third (38%) were influenced by a friend's recommendation when purchasing cosmetics and skin care products. The "ongoing" study was conducted in May and June and was based on a 10-page questionnaire. The panelists are in the upper income level, live in major metropolitan areas and "tend to be trendsetters," the firm said in a preliminary summary of the study.
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