"GO GLOBAL SIMULTANEOUSLY" WHEN LAUNCHING NEW FRAGRANCES, DONALD BAUCHNER
This article was originally published in The Rose Sheet
Executive Summary
"GO GLOBAL SIMULTANEOUSLY" WHEN LAUNCHING NEW FRAGRANCES, DONALD BAUCHNER, president, Perfumer's Workshop, urged attendees of "The Globalization of Fragrance Summit 2000 Revisited," held Sept. 28 in New York City and sponsored by the Fragrance Foundation. Describing the techniques that Perfumer's Workshop uses to help the company "work smarter," Bauchner said, "When we launch something we go global simultaneously, everywhere at once. This discourages the gray market, and it encourages and motivates our distributors."