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Aveda

This article was originally published in The Rose Sheet

Executive Summary

Expanding Plant Pure-fume candles line to include Moroccan River Valley and Egyptian Fields scents. Rose absolute and other essences contribute to the "soothing aroma" of Moroccan River Valley, and the "adventurous aroma" of Egyptian Fields features cananga oil and other essences. Housed in recycled Spanish green glass containers, the candles are formulated with pure beeswax and plant-derived waxes. Candles are solid in salons, spas and Aveda Esthetique retail stores worldwide for the suggested retail price of $15 each. A portion of the proceeds supports the Give to the Earth Foundation, a not-for-profit foundation that helps to protect the rainforest

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Chart: Weekly Trademark Review -- Nov. 2, 2010

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