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Hydron Technologies

This article was originally published in The Rose Sheet

Executive Summary

Firm's first infomercial, which is being produced by QVC, is slated to air in March on cable and network stations nationwide. The 30-minute infomercial will feature the Best Defense by Hydron line and Hydron Botanical Volumizing Shampoo, which is slated to bow on QVC in March. The shampoo contains a "protein and vitamin enriched Hydron polymer moisturizing complex" that "hydrates and protects your hair against daily stress," the company claims. Hydron also is extending its eight-product Best Defense linen with Five-Minute Revitalizing Masque, which "leaves skin feeling energized and retexturized in minutes." The 2.65 oz. masque, priced at $18, will debut on QVC's Dec. 18 and 19 Hydron Care programs, the firm notes

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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