Marketing in Brief: Sally Hansen Professionals
This article was originally published in The Rose Sheet
Executive Summary
Sally Hansen Professionals: Gel Glue "eliminates unwanted air pockets often caused by liquid formulas" during artificial nail adhesion and mends breakage that occurs on natural nails, Del Labs says. The .07 oz. glue is priced at $1.99 suggested retail. Other extensions to the Sally Hansen Professionals line include Heat-Sealed Base Coat, which fills in "bumps, ridges and any other imperfections" on the surface of artificial nails, and Heat-Sealed Top Coat that provides "extra glossy protection," the company says. The base coat and top coat, both .45 oz., are priced at $3.99 each. The products will be in stores in March...