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Marketing in Brief: Yves Saint Laurent

This article was originally published in The Rose Sheet

Executive Summary

Yves Saint Laurent: Valentine's Day Coeur D'Amour gift set combines 1.6 oz. Paris eau de toilette spray, 2.5 oz. body lotion and 2.5 oz. shower gel. The set is packaged in a red, heart-shaped box and will sell for $45 suggested retail. The Sanofi Beaute division also is offering a Champagne Les Plaisirs Eclatants gift set featuring .13 oz. deluxe parfum, 1 oz. perfumed body lotion and 1 oz. perfumed shower gel. The gift is available with any Champagne purchase of $40 or more. Les Desirs Mysterieux, a gift with any Opium purchase of $40 or more, includes .26 oz. eau de toilette deluxe, .75 oz. dusting powder, 1.5 oz. silk shower creme and 1.6 oz. miniature soap. The gift sets will be in stores in February...
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