Marketing in Brief: Classic Fragrances
This article was originally published in The Rose Sheet
Executive Summary
Classic Fragrances: Miss Jaguar, a "flowery transparent fruity musky" eau de toilette, is bowing at the end of February, the company says. The fragrance combines top notes of rose, glycine, acacia flower and narcissus with a heart of iris, water hyacinth, white lily and honeysuckle. Raspberry peach, vetiver and heliotropine musk comprise the base. Miss Jaguar is available in 1 oz., 2.5 oz. and 4 oz. sprays for $35, $50 and $65, respectively. Jaguar For Men debuted in 1989 ("The Rose Sheet" April 24, 1989, p. 8)...