Marketing in Brief: Freeman Cosmetic
This article was originally published in The Rose Sheet
Executive Summary
Freeman Cosmetic: Barefoot products provide consumers with "advanced, salon-quality foot care," the company says. "Invigorating" Plum & Pumice Foot Scrub contains pumice, plum and the alpha hydroxy acids malic and glycolic acid and "gently smoothes away" rough skin and calluses, Freeman states. Peppermint & Poppies Foot Lotion "softens, soothes and conditions" rough skin and antibacterial Fresh Herbal Foot Soak uses "revitalizing" juniper and rosemary to "energize and detoxify" skin. Print ads for the line will break in May; TV and radio ads also are planned. Shipping now, the 5.3 oz. stand-up tubes sell for $3.29 each and resemble five toes at the top...