Marketing in Brief: Sinclair & Valentine
This article was originally published in The Rose Sheet
Executive Summary
Sinclair & Valentine: Smith & Vandiver division adds Soothing and PMS Formulas of Stress Reducing Bath Soak to its Aromatherapaes body care line. Soothing Formula contains chamomile to relieve irritated skin and calm tension and vanilla to "soothe the senses," the company says. PMS Formula blends ylang ylang, a "tonic" to the reproductive system, and lavender, which is said to "relax stressed or cramped muscles while calming nerves." A 1.5 lb. jar is priced at $7...