The Cosmetic Center using TV and radio ads in 1995.
This article was originally published in The Rose Sheet
Executive Summary
THE COSMETIC CENTER USING TV AND RADIO ADS IN 1995, marking the first time in three years that the Savage, MD-based retailer of cosmetics, fragrances and beauty aids has used electronic media to advertise. The company says it will continue to use its traditional method of promotion -- newspaper inserts -- but will divert a portion of its advertising spending to the other media. The firm plans to spend about 3.5% of sales on advertising in 1995 -- the same spending level as 1994. The Cosmetic Center has signed with a new ad agency -- Washington, D.C.-based Goldberg Marchesano -- replacing its former agency, Freed & Associates, based in Baltimore.